REVIEW GUIDELINES
An honest review starts with an equal choice.
Review gating means selecting who gets asked to leave a public review based on satisfaction or expected sentiment. TrustLoop’s intended flow avoids that screening.
No satisfaction filter
Public destinations are available before asking for feedback. Low ratings must not make links disappear.
No quieter public option
Keep destination order, wording and visibility consistent. A small public link below a low-rating complaint form can still steer the customer.
Private means optional
Offer private feedback to every customer without asking them to resolve a problem privately before reviewing.
What the platform rules mean
Google prohibits discouraging negative reviews and selectively soliciting positive ones. Trustpilot likewise requires fair invitations. This is about who is invited and how they are treated, not just whether a review button exists somewhere on the page.
A simple way to check your page
Open the page as a new customer and inspect the choices.
- Public review links should not depend on a prior rating or positive survey response.
- Use the same invitation language, destination order and visibility for every customer.
- Make private feedback optional and available to everyone.
- Do not send review requests only to customers who praised you or completed a successful complaint resolution.
- Check whether each destination permits review requests at all.
What to do with concerns
Read the concern, respond respectfully and offer a practical way to resolve it. Do not make support, refunds or other benefits conditional on changing or removing a review. A customer can use the private channel and still post publicly.
What a neutral setup can and cannot do
It can help avoid steering by satisfaction. It cannot guarantee that every staff interaction or campaign follows policy, or control a platform’s moderation decision. Check the live product as well as the page wording before launch.
Read the official guidance
Sources checked 9 September 2026. Platform rules and enforcement can change; this summary is not a guarantee of compliance.
A setup that fits your business.
Let’s talk about your customers, your locations and the review destinations you want to use.
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